Proposed dates: To be announced
“To highlight the importance of arts, culture and environmental sustainability, through meaningful collaborations, conversations, presentations, and documentation. And to impact livelihoods through direct and indirect means.”
The program allows for CSR and Marketers
to either become patrons of the program or to use it as a tool for brand strategy
Creating messages around water though critical theatre/music dedications for community drivers
Marketplace/entertainment for school children/family to interact with artisans and buy from them directly and also to watch educative entertainment
Small Plays/Dedicated Music/Talks/Panel discussions
Above to be digitally documented and beamed over FB live for mass audience appeal.
MESSAGES: ENVIRONMENT, LIVELIHOODS, SKILL DEVELOPMENT & SUSTAINABILITY
The Kala Chaupal is adoptive, adaptive and uses contemporary thought processes to influence a new age thinking by building strategic interconnects between traditional and contemporary.
15-day program – creating concepts through the collaborations between contemporary artists and indigenous artisans.
Media approach: Digitally documenting region by region for focus, influence and behavior change communication. These messages are subsequently be used through Facebook, Instagram, YouTube to share, populate and influence positive behavior.
7th – 9th Mar 2019
8th – 9th Mar 2019
Curated content for each audience would be developed to create awareness, engagement & participation with each of the audience group.
The event is split into two (Residency and Exposition), a three pronged strategy is planned for media engagement for both
|Pre- Event||During Event||Post Event|
|Pre-Event Press Release||Coordinate media visits||Press Release on completion of residency|
|Media invites||Daily updates on art collaboration||Share picture bank of residency|
|Share event flow||1-on-1 interactions with panellists|
|Share Artist Profiles||1-on-1 interactions with official spokespeople (profiling)|
|Share spokesperson profiles||1-on-1 interactions with artists|
|Photo feature on featured art|
|Listing Press Release||Coordinate media visits||Press Release on completion of residency|
|Media invites and coordination for fam trip/junket||1-on-1 interactions with panellists||Share picture bank of residency and expo|
|Share event flow||1-on-1 interactions with official spokespeople (profiling)||Share media kit with all media who attended/did not attend|
|Share Artist Profiles||1-on-1 interactions with artists|
|Press Release on day 1 of the expo|
Both local and national media will be invited to experience the final artworks on the first few days and this will give an opportunity to the media to live the journey of the artists through the exposition by engaging with them as they talk about their work and discover other facets of the entire experience
Engagement – Reaching the right audience to create conversations and engage audience leading to and during the festival